Why You should care about Legal Client Education

Let’s face it. I know you’re asking why you as an attorney should care about legal client education. After all, aren’t they paying you because of how much you know? Well, no. They are paying you to add value. Bottom line: most of the time, our clients don’t understand us. In every context where I’ve worked, whether in law, higher education, non-profit or social enterprise and within the military community, general legal literacy was poor. And in the many negotiations, emails, conference calls, deals, everything Continue reading →

How MilKids Ed is fighting for the education of military children

Meg Flanagan and MilKids Ed is a champion and advocate for the education of military children. Changing schools is nothing new for military kids. My own husband attended 12 schools during his early years, and experienced every type of educational environment imaginable – from montessori, to japanese preschool, to coop, to public school, private school, Catholic School, and even homeschooling for two years in highschool. His experience is anything but unique. But that doesn’t mean it’s not hard for many military kids – sometimes, especially Continue reading →

From Attorney to Media Company CEO: Sarah Wilkerson

Sarah Wilkerson forges her own path: Attorney to Media Company CEO Sarah Wilkerson’s story starts out in a way that is all too familiar. Professional military spouse is hindered by the different state licensing rules and looks for a career alternative. Finding something creative she makes a new career for herself. But in the case of Sarah Wilkerson, an attorney who found that practicing law while her active duty husband served in the JAG corps was near impossible, there’s a successful twist, she’s now the Continue reading →

Vetted: leveraging military experience for private sector success

VETTED transitions Veteran leaders into industry disruptors and entrepreneurs of tomorrow through a Veteran education platform in partnership with top MBA programs. Their vision is to strengthen the private sector with our nation’s military talent. I wanted to share the work of Vetted as part of our Friday Feature: non profit leaders interview series because Dr Melgar-C’De Baca is inspiring in her own right, let alone the work that she is doing with VETTED Foundation! Dr Alba Melgar-C’De Baca finds her own post-transition mission with VETTED Foundation Continue reading →

Anna Blanch Rabe & Associates CEO honored with International Businesswoman Awards

Acquisition International Announce the Winners of the 2018 Influential Businesswoman Awards United Kingdom, 2018 – Acquisition International Magazine have announced the winners of the 2018 Influential Businesswoman Awards. The Influential Businesswoman Awards returns in 2018 to add their voice to the masses who believe gender equality is the only solution for a sustainable global economy. Promoting and encouraging women to take part in entrepreneurial endeavours and providing opportunities in market-based enterprises is key to lifting communities across the world. Despite this however, we recognise that female Continue reading →

Helping Heroes Fly: Bringing Families Together

Helping Heroes Fly helps service members connect with their families! Helping Heroes Fly, a 501(c)(3)nonprofit organization was founded in February of 2016 by Pam Matt and Terri Keeney to provide airfares to our active duty enlisted military men and women who are frequently unable to purchase their own flights for such things as funerals, the birth of a child, family events, emergencies or just some well deserved R & R. A 2 year old non-profit with lessons to teach us all You will often see interviews Continue reading →

5 reasons why your law firm should not have a blog

It might seem strange for a company that provides specialist legal content to explain why your law firm should not have a blog, but we pride ourselves on our honesty! When we speak to legal partners and solo attorneys we often find that they don’t know why they have a blog attached to their firm website, or if they do they don’t think it is doing them much good. As much as we create compelling and readable content about legal topics for non-specialist audiences, we Continue reading →

Solo Attorney Marketing: 2018 Trends

The are two digital marketing trends that solo attorneys need to know about that make your marketing budget stretch and deliver real value in the form of authority building, reputation building, and generating leads for new clients while offering added value to your current clients. Video for solo attorney marketing Video isn’t just an emerging marketing technology, it is here to stay! Video enables both broadcasting possibilities and interactive uses. Let’s look at ways solo attorneys can use videos. Video Content for Law Firm Inbound Continue reading →

6 inbound marketing techniques every law firm should use

Inbound marketing is designed to draw prospective law firm clients to you. The idea is to turn searchers for information and services into observers, observers into clients, and clients into fans! These techniques are about getting the ears (and eyes) of the clients you want to have – once you have that opportunity you’re going to need to make the engagement happen, but that’s not what we’re focusing on in this article. In this article we will share 6 of the inbound marketing techniques every Continue reading →

Video didn’t kill the radio star

I love Radio. Video did not kill the radio star. There, I said it. I know that inbound marketing content creators are not supposed to love radio. But I do. The current and emerging marketing trend for video is coming at you from every side. I’ve dipped my toe into that pond – with moderate success. But even if i found incredible success with video, I believe that my long-term love will remain radio. Why? Because it is about substance more than form. It is Continue reading →