From Attorney to Media Company CEO: Sarah Wilkerson

Sarah Wilkerson forges her own path: Attorney to Media Company CEO Sarah Wilkerson’s story starts out in a way that is all too familiar. Professional military spouse is hindered by the different state licensing rules and looks for a career alternative. Finding something creative she makes a new career for herself. But in the case of Sarah Wilkerson, an attorney who found that practicing law while her active duty husband served in the JAG corps was near impossible, there’s a successful twist, she’s now the Continue reading →

Vetted: leveraging military experience for private sector success

VETTED transitions Veteran leaders into industry disruptors and entrepreneurs of tomorrow through a Veteran education platform in partnership with top MBA programs. Their vision is to strengthen the private sector with our nation’s military talent. I wanted to share the work of Vetted as part of our Friday Feature: non profit leaders interview series because Dr Melgar-C’De Baca is inspiring in her own right, let alone the work that she is doing with VETTED Foundation! Dr Alba Melgar-C’De Baca finds her own post-transition mission with VETTED Foundation Continue reading →

Helping Heroes Fly: Bringing Families Together

Helping Heroes Fly helps service members connect with their families! Helping Heroes Fly, a 501(c)(3)nonprofit organization was founded in February of 2016 by Pam Matt and Terri Keeney to provide airfares to our active duty enlisted military men and women who are frequently unable to purchase their own flights for such things as funerals, the birth of a child, family events, emergencies or just some well deserved R & R. A 2 year old non-profit with lessons to teach us all You will often see interviews Continue reading →

5 reasons why your law firm should not have a blog

It might seem strange for a company that provides specialist legal content to explain why you law firm should not have a blog, but we pride ourselves on our honesty! When we speak to legal partners and solo attorneys we often find that they don’t know why they have a blog attached to their firm website, or if they do they don’t think it is doing them much good. As much as we create compelling and readable content about legal topics for non specialist audiences, Continue reading →

Mission: Military Spouse Entrepreneur

I began my journey to being a Military Spouse Entrepreneur literally on the opposite of the world. As an Australian trained attorney I found myself living with my active duty military spouse in a US State where there was no path for me to be admitted to the Bar. After serving a District Attorney’s Office writing motions and case notes, and leading a large regional non profit as its Executive Director, we moved to another military base in the same state. Which, if you are Continue reading →

Career Strategy and Success Summit

Join me for the Career Strategy and Success Summit (hosted by Military Transition Network) is coming up in Austin later this month – 22-24 July in Austin, Texas! The theme for this year’s Career Strategy and Success Summit (CS3) is “Driving You to Success”. The purpose of the CS3 conference is to prepare our attendees for their future success, whether it be towards private sector employment, entrepreneurship ventures, or academic advancement. We will be carrying this future-mindedness theme throughout our fun-filled and exciting 2 ½-day conference. Continue reading →

Solo Attorney Marketing: 2018 Trends

The are two digital marketing trends that solo attorneys need to know about that make your marketing budget stretch and deliver real value in the form of authority building, reputation building, and generating leads for new clients while offering added value to your current clients. Video for solo attorney marketing Video isn’t just an emerging marketing technology, it is here to stay! Video enables both broadcasting possibilities and interactive uses. Let’s look at ways solo attorneys can use videos. Video Content for Law Firm Inbound Continue reading →

6 inbound marketing techniques every law firm should use

Inbound marketing is designed to draw prospective law firm clients to you. The idea is to turn searchers for information and services into observers, observers into clients, and clients into fans! These techniques are about getting the ears (and eyes) of the clients you want to have – once you have that opportunity you’re going to need to make the engagement happen, but that’s not what we’re focusing on in this article. In this article we will share 6 of the inbound marketing techniques every Continue reading →

“Radical Generosity” – TEDx LadyBirdLake

Good things are worth the wait. TED’s process for publishing talks on the youtube channel takes time, but my talk from TEDx LadyBirdLake, “Radical Generosity” is live! Doing what you can with what you have, is often an ingrained value as a result of adversity and scarcity. The desire to leave a positive legacy in our community is not rare. But, often the very practical needs of supporting our own families, paying our bills, and meeting our basic needs push giving and service to our Continue reading →

Behind the scenes of a TEDx talk

TED stands for Technology, Education, and Design. TEDx are independently run, community & grassroots organized, but are still licensed by the TED organization. TED talk is a descriptive for the types of talks that are given at these events. Speaking at TEDx has been on my bucket list for some time, but I was incredibly excited to be able to cross it off the list in early May. The rules for TEDx talks are the same as for TED talks. The talk can be no Continue reading →